DEC-JAN, 2014

Dec-Jan,2014, Vol - 1/1
Imapct Factor: -
ISSN: 2348-3083
Date: 04-Feb-2014

An International Peer Reviewed

Scholarly Research Journal for Humanity Sciences & English Language

Manish Kumar Maurya & Prashant Vala


Dec-Jan,2014, Vol - 1/1, Page - 1/8

   In parallel to developing technology, demand for more energy makes us seek new energy sources. The most important application field of this search is renewable energy resources. Wind and solar energy have being popular ones owing to abundant, ease of availability and convertibility to the electric energy. This work covers realization of a hybrid renewable energy system for a domestic application, to utilize the solar and wind power. Power resources and loads in the system are monitored and controlled in real time. The aim of this work is design and implementation of a domestic solar-wind hybrid energy system with piezo material. This work is expected to sustain some part of the daily domestic electricity consumption with an efficient utilization of solar and wind power. This paper presents a theoretical analysis to increase the total power generation of hybrid system that is verified with experimental results.  
Key Words: hybrid system, wind mill, renewable source of energy 

Avinash. M

Introspection into Language Acquisition and analyzing the impact after its conglomeration with Technology

Dec-Jan,2014, Vol - 1/1, Page - 9/14

This paper vividly discusses the flaws in the teaching sector, as for as English is concerned.  Is the English being taught in Schools, colleges, Universities make the learner proficient in English? Despite of 12 continuous years of English education a learner at the post graduate level seeks a spoken English institute for his proficiency and seeks the help of another person for writing up his leave letter or any official document.  We live in the technological era, ELT standard has risen, and innumerable institutions have sprouted up.  But we are away from the fact that in most Engineering institutions in India, Language teachers are not the most sought, despite of the fact the employability of the learner depends on his quality of English! It is a pitiable fact, that in every institution Language teachers are deprived of the rights and privileges enjoyed by the major subject teachers.  Look at the very word major subject / minor subject.  Language has always been noted as secondary subject, in most institutions in India, the last hour is reserved for languages! When employability of the learner is the much talked about issue today, their incapability to deliver an English Lecture is what is discussed in every institution then a drastic change, revamping of our system is undoubtedly the need of the hour! 
Keywords:  proficiency, secondary, drastic, revamping   

Byju K.P.M

Determinants in Internal Customer Satisfaction- an Empirical study

Dec-Jan,2014, Vol - 1/1, Page - 15/27

 Any modern economy gets its contribution mainly from three sectors. The service industry which forms the tertiary sector is now the leading contributor towards GDP of developed economies and most developing ones. This leaves this sector with maximum competition to deal with. The increased development of service sector makes its essential for the companies to go for betterment of service being rendered.  
“Placing employees ahead of customers” and treating “employees as customers” are key to attain better service quality and hence enhanced customer satisfaction with the latter leading to customer loyalty and eventually repeated purchase intention and most importantly a positive word of mouth. With every company striving hard to earn a place which is more sustainable in this highly vulnerable environment, little it can do to ignore the fact that employees are the backbone to attain the much needed competent advantage. 
This article has come out with an empirical study on the factors which impacts the employee satisfaction and has an indirect relationship towards satisfaction of customers. The study area was a leading retail store in Pondicherry region. The findings suggest that its empowerment and benefits (monetary and non-monetary) which has strong relationship with that of internal customer satisfaction. While training has a moderate relationship and supervisor relationship has a weak relationship with that of the internal customer satisfaction.  
Key words: Internal marketing, customer satisfaction, repeated purchase intention, service quality 

M. Balasaraswathi & D. Thomas Alexander


Dec-Jan,2014, Vol - 1/1, Page - 28/34

 The main objectives of the study is to find out the level of Emotional Intelligence of Primary School Teacher Trainees and to see the difference among the trainees with respect to sex and annual income. The investigator has adopted the survey method. The tool developed by Thomas Alexander and Annaraja was used to find out the Emotional Intelligence of Primary School Teacher Trainees. Percentage Analysis,‘t’ test, ANOVA and Chi-square analysis were employed for analysis of data. The major findings were that 24.4% of Primary School Teacher Trainees have high level of Emotional Intelligence and there is significant association between the annual income of parents of Primary School Teacher Trainees and their Self-awareness, the dimension of Emotional Intelligence.  

Girija N Srinivasalu


Dec-Jan,2014, Vol - 1/1, Page - 35/42

 In a global and knowledge based age, a teacher has to increase students’ appetite for more knowledge and variety of skills to cater to global demands. For the Development of the Knowledge and skills in a teacher, required changes have to be made in the instructions, at the teacher training level. These instructions generate new ideas and abilities in a student trainee. The instructions have to be simple and practical and have to inspire Teachers, who are required to bring changes into classroom teaching and learning.  
For this, the teacher educators must develop an environment to help the student trainees to construct the knowledge about various strategies which can be used to improve educational achievements of the pupils at secondary school level in different subjects.  
Social Sciences as an important subject at the school level, needs new techniques for teaching and learning process. The educated world has begun to appreciate the enormous potentialities of the subject since, it enhances link between Social Sciences and social realities. So it is an energizing and rapidly evolving field which demands new strategies and skills for teaching and learning.   

Prakash Vir Singh


Dec-Jan,2014, Vol - 1/1, Page - 43/50

Environmental issues are best handled with the participation of all concerned citizens, at the relevant level. States shall facilitate and encourage public awareness and participation by making information widely available. Effective access to judicial and administrative proceedings, including redress and remedy, shall be provided. Human rights and environmental law have in common that they are both seen as a challenge to, or limitation on, the traditional understanding of state sovereignty as independence and autonomy.  Despite their separate initial stages, it has become more and more acknowledged over the years that human rights and the environment are inherently interlinked. The present paper discusses about the correlation of human rights with environmental harms, climatic phenomena, environmental change etc. It finally concludes with supporting remedies for propounding human rights towards sustainable environmental growth.   Keywords: Environmental values, Human Rights, Climatic phenomena, EIA, Pollutants, Right to Environment.    

Shazli Hasan Khan


Dec-Jan,2014, Vol - 1/1, Page - 51/70

There are many children who are still out of school, the hardest to reach, will be pulled in by the efforts emanating from ‘The Right to Education (RTE) Act”. It is expected that an estimated over one crore children, who have either dropped out of school or who have neither been to any educational institution or school will get free and compulsory education, as it would be binding on the part of local, State and Central governments so as to ensure that all children in the age six to 14 years age group get schooling. But we find that all the efforts made by the Government and Non-governmental organizations are not able to bear any fruits so far as most of the children are engaged in child labour industries and factories. More than 16 percent of the total child population between 5-14 years of age are involved in child labour. In 2010, the International Labour Organization estimated that 12.6 percent of children aged 10-14 in India are part of child labour and more than 20 million children are out of schooling system. One out of every seven children is a victim of some sort of social evil. Rampant child labour is violation of human rights and yet is considered to a ‘necessary evil’ in a developing country like India. Raising awareness of the problem is one of the most important roles for International action to increase educational opportunities for child labourers. Effective administration of RTE-Act, 2009 would be able to solve many of the problems being faced by the children who are working in hazardous small scale and other cottage industries. Community participation and mobilization can also help to eradicate child labour effectively. The author in the present paper tries to highlight the need of free and compulsory education for all children between the age groups 5-14 years, so as to effectively combat the menace of child labour. The present paper also focuses on the role of Nongovernmental organization in eradication of child labour form the Indian society.  
Key Words: Right to Education Act-2009, Child Labour, Non-governmental organizations. 

M. Brindhamani & T. Manichander


Dec-Jan,2014, Vol - 1/1, Page - 71/79

 The term M-Learning, or "mobile learning", has different meanings for different communities. Although related to e-learning and distance education, it is distinct in its focus on learning across contexts and learning with mobile devices. One definition of mobile learning is: Any sort of learning that happens when the learner is not at a fixed, predetermined location, or learning that happens when the learner takes advantage of the learning opportunities offered by mobile technologies. In other words mobile learning decreases limitation of learning location with the mobility of general portable devices. The term covers: learning with portable technologies including but not limited to handheld computers, MP3 players, notebooks and mobile phones. M-learning focuses on the mobility of the learner, interacting with portable technologies, and learning that reflects a focus on how society and its institutions can accommodate and support an increasingly mobile population. M-learning is convenient in that it is accessible from virtually anywhere. MLearning, like other forms of E-learning, is also collaborative; sharing is almost instantaneous among everyone using the same content, which leads to the reception of instant feedback and tips. M-Learning also brings strong portability by replacing books and notes with small RAMs, filled with tailored learning contents. In addition, this kind of learning is engaging and fun. Therefore, it is simple to utilize mobile learning for a more effective and entertaining experience.   

Ritu Sharma


Dec-Jan,2014, Vol - 1/1, Page - 80/85

Lord Krishna unfolded the doctrine of Karmyoga to Arjuna in the battlefield. It consists of performing one’s prescribed duties as per social, moral and constitutional codes of a  country with utmost dedication but without any attachment with the results of actions. For this establishment of oneself in equanimity (selflessness) is a pre-requisite. This will lead to 100% participation in one’s duty. The duty could be in educational or any other professional sphere. The foundation of karmyoga lies in utmost dedication towards duty, responsibility and selfless service. Dedication to teaching by teachers coupled with dedication to learning by students will result into development of excellent centres of education.  
Key words : karmyoga, dedication, selfless actions, equanimity  

Khurshid Ahmad Bhat & Ruchi Singh Maurya


Dec-Jan,2014, Vol - 1/1, Page - 86/99

 India has an extensive banking network, in both urban and rural areas. ICICI Bank is the largest private sector bank and India’s second-largest bank with total assets of about Rs.1 trillion and a network of about 645 branches and offices and over 2100 ATMs across 250 cities. ICICI Bank offers a wide range of banking products and financial services to corporate and retail customers through a variety of delivery channels and through its specialized subsidiaries and affiliates in the areas of investment banking, life and non-life insurance, venture capital, asset management and information technology. The present paper is based on survey conducted to know the customer satisfaction level regarding the retail banking products that are provided by ICICI bank ltd. The survey was carried out among A/c holders of ICICI bank ltd. in Bangalore city. At the same time, customers were asked to give any unsatisfactory aspects that they may have come across or any problems they faced with the services. Percentage analysis has been used in this study to analyze the primary data collected via structured questionnaire. Furthermore, the paper also attempts to suggest likely improvements so that satisfaction level of the employees may be improved further. 
KEYWORDS: Account holders, Banks, Customer satisfaction, Finance, Market   

Chitra Thrivikraman Nair


Dec-Jan,2014, Vol - 1/1, Page - 123/128


Anshu Arora


Dec-Jan,2014, Vol - 1/1, Page - 129/146


Sandeep Kumar Sharma


Dec-Jan,2014, Vol - 1/1, Page - 147/153

The word “Teacher” means a person who teaches in a school, whereas a person need
not work in a hospital to be doctor and need not appear in court to be an advocate, so teaching
refers to a process taking in a place or institution. It is consider being a profession rather than
service. But, it should be classified as service through profession or a professional service.
The tendency of the teachers should be such that they should realize the fact that each child sitting in front of them as a student is not a bundle of flesh, it has ‘urge’ for a search in it. The
duties and responsibilities of teachers should be of missionary zeal which brings satisfaction
to both teacher and the learner. The satisfaction should be mutual and reciprocal. But the
satisfaction of teachers depends upon mostly in the outcome of the efforts and performance of
a student. Swami ji has innumerable words for the teacher. Much weight is given to
piousness and characters of the teachers than the competence. Vivekananda says that the teacher should posses certain qualities. These are: A teacher should be a ‘tyaagi’ in the real
sense of the term. He should posses a sound moral character and led an ideal life. He should
remember that example is better than precept. Therefore, he should influence his pupils
through his ways of living, feeling, behaving and doing. A teacher must be dedicated to the
teaching profession with a view to rendering selfless service like an ancient guru. The teacher
should love his pupils. He should be sympathetic to his students. Without the sympathy he
cannot teach to the pupil. A teacher must have a machinery zeal and angelic motive behind
the act of teaching. The role of a teacher is like a gardener, who prepares a ground for his
plants, protects them, gives manure, water and makes the plants grow.



Dec-Jan,2014, Vol - 1/1, Page - 154/160

The word Globalization refers to mechanism of international integration arising from the
interchange of world views, products, ideas, and other aspects of culture. Advances in
transportation and telecommunications infrastructure, including the rise of the telegraph and
its posterity the Internet, are major factors in globalization, generating further
interdependence of economic and cultural activities. There has been a rapid economic
growth in Asia after embracing market orientation-based economic policies that encourage
private property rights, free enterprise and competition. particular, in East Asian developing
countries, GDP per head rose at 5.9% a year from 1975 to 2001 (according to 2003 Human
Development Report of UNDP). Like this, the British economic journalist Martin Wolf says that incomes of poor developing countries, with more than half the world’s population, grew substantially faster than those of the world’s richest countries that remained relatively stable
in its growth, leading to reduced international inequality and the incidence of poverty.
Key Words: Globalisation, Impact, Indian Business, supply 

Babu Nampalli


Dec-Jan,2014, Vol - 1/1, Page - 161/167

In Shashi Deshpande\'s novels, we can find the variety of characters too. In
Deshpande\'s literary world there are characters taken from almost all the sections of life.
They are medical practitioners and writers, educated housewives, uneducated ones and
maidservants. Besides poverty, bereavement and such other common adversities, there are
some causes of suffering exclusively for the female. Deshpande renders with sympathetic
understanding the variety of suffering a woman has to undergo. Sometimes the suffering is
attached to the social taboos, and sometimes the women are silenced in the name of family
honor, and are compelled to digest torture. Shashi Deshpande usually describes Indian
women in her novels. That is why the condition of women in our families. Shashi Deshpande\'s
sincere attempt to break the silence of women has been widely acclaimed in home and
abroad. Her clear understanding of human relationship, her close observation of the way of
the world, her unbiased attitude to dogmas and movement enforced me to do the present
attempt in this direction.
Key Words:Sympathetic understanding, maidservants, dogmas, social taboos.

Satvinderpal Kaur


Dec-Jan,2014, Vol - 1/1, Page - 168/173

Development of the country can never be possible without ensuring expansion of education among masses. Education is one of the pillars on which the whole edifice of social sector reforms rests on. The huge number of the people who are disadvantaged from education means a colossal waste of human resources. Human development is a growth paradigm that is about creating an inclusive society which includes the people who are disadvantaged socially, physically or mentally. Inclusiveness aims at building capabilities and self-esteem in the citizens so that they lead better lives, and significantly contribute for the progress of society. Besides many efforts made to universalize the education to all, but the target to bring all especially who remain disable and disadvantaged from many aspects could not be achieved. Inclusive education in India is in forefront with many emerging challenges and constraints. The present paper using data from the secondary sources discusses the need and status of inclusive education in India. Keywords:inclusive,disadvantages

D. B. Bagul


Dec-Jan,2014, Vol - 1/1, Page - 174/181

This researchis "Scope for horizontal expansion for coca cola in Upcountry Region”.  The research was carried out at Hindustan Coco Cola Beverages Pvt. Ltd. The duration of the research was of two months i.e. 15/04/2014 to 15/6/2014As a tool to gain advantage over the competitor\\\\\\\'s expansion and intensive distribution is necessary so as to cater to the needs of all the customers in the market. The objective of this research is to activate new outlets for the coco cola company and also to understand how the selling and distribution function are carried out for coca cola in Upcountry region. The researchalso aims at understanding each retailers and the end consumer\\\\\\\'s satisfaction with the service, their focus brand and brand equity of coco cola. The method adopted for the data collection was the survey method and research instrument was the Questionnaire. The data collected through the survey was then analyzed and the information was generated and presented in the Graphical format. This research yields some very useful conclusion that has been mentioned later. A viability of the product was one of the major factor in purchase as the competitors’ products is almost same. Greater scope for Expansion was seen in rural areas as it is still untapped and increasing brand awareness among all people.Further the survey involves both quantitative as well as qualitative research so as to get a vivid picture of the entire scenario. Quantitative research was carried out through well-structured and designed questionnaire. Data collected from the survey was analyzed and conclusion is drawn‚ based on the information and analysis made the recommendation and suggestion were put across to the company showing ways to expand and improve the selling and distribution of coca cola.  
Keywords: Beverage, F.M.C.G, C.S.D, E.D.S, S.K.U,  S.G.A, C.P.G, R.G.B,   

Ahuja Sandeep


Dec-Jan,2014, Vol - 1/1, Page - 182/188

One of the most dominant trends visible in Indian English Fiction during the last couple of decades is that there has been a continuous and concerted attempt to give voice to those who have been marginalized for centuries.   The rise of feminism has been the most conspicuous movement that has led to a tremendous shift in the treatment of themes, characterization, tone, tenor and idiom in the Indian English fiction. The appearance of Women protagonists displacing the male hero signaled the dawn of new era that was characterized by a challenge to  the male hegemony and patriarchal oppression, and  breaking of the deep and long silence of women subjugated for centuries. Kamala Markandya, Anita Desai, Nayantara Sehgal,  Shashi Deshpande move away from idealized and stereotypical characterization of women and present in their novel  women protagonists realistically depicting them as  individuals trapped in humdrum of life struggling and surviving in this oppressive male dominating society. The present paper is a modest attempt to study the female protagonists of these writers: to come to an understanding of their lives, their hopes, their psychic trials and tribulations, their desperate attempts to find meaning of their existence, and their quest for identity in this, hitherto, alien masculine world. 

  1. International Association for Teaching and Learning